Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

Qatar is not the first controversial host nation of the World Cup, but this year’s competition has seen football fandom come to light with renewed intensity. As fans in the UK prepare for a winter tournament, how will the cost of living crisis and Christmas shape their response?

Tesco's 'reverse supermarket' aims to ease the pressure of the cost of living crisis by providing food to households experiencing economic hardship. This support comes at a time when people are searching for alternative forms of authority and assistance as government policies are failing.

As the festive season approaches, shoppers are focusing on ‘quiet luxury’ and investing their money more wisely – paying close attention to cost, craftsmanship, and quality over logos and labels. How can brands ensure their loyal consumers don’t jump ship in search of lower price points?

Tesco's 2022 Christmas ad emphasises the supermarket's role in supporting the country during the festive season as the cost of living crisis hits households. With light-hearted references to political drama, the campaign positions Tesco as a unifying force and source of joy for shoppers.