I’ve been sucked in! The science of the rabbit hole
REPORT
3 Feb 2023
I’ve been sucked in! The science of the rabbit hole

Binge-watching shows on Netflix or scrolling social media feeds can lead to hours of entertainment. But what’s so enticing about watching multiple cat videos on YouTube? Canvas8 spoke to Kaitlin Woolley, the co-author of the paper ‘Down a Rabbit Hole’, to understand the allure of media binges.

Kaitlin Woolley

Kaitlin Woolley is an associate professor of marketing at the SC Johnson Cornell College of Business. She studies the psychological processes underlying consumer motivation and obstacles.

Riani Kenyon

Riani Kenyon is a caffeinated Zillennial who is hopelessly addicted to The Sims 4 and binge-watches her latest anime obsession when she’s not busy bopping to early 2000’s K-pop. Beyond being a nerd, she has worked on initiatives for the UN Academic Impact and the UK Model WHO, and also explored politics while interning at the House of Commons.