Rapidly rising costs have driven people to overhaul their spending habits and reframe their priorities. But how can brands harness internalised biases to engage price-conscious customers? Canvas8 spoke to Richard Shotton to understand the behavioural biases at play in the cost of living crisis.
Richard Shotton is an author, consultant, conference speaker, and trainer who specialises in behavioural science and marketing. He began his career 21 years ago before setting up his own company, Astroten, which works with clients including Google, Facebook, the AA, BrewDog, and Fever-Tree. Richard is the author of The Choice Factory, which explains how behavioural science can solve business challenges. The Choice Factory was a #1 Amazon bestseller and is available in 12 languages. In 2021 Richard became an honorary lifetime fellow of the Institute of Practitioners in Advertising and an associate of the Moller Institute, Churchill College, Cambridge University.
Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.
