Generational labelling is treated as gospel for collecting data, describing groups, and self-identifying. However, a surge of young people have found themselves in limbo between Gens Y and Z and are finding their voice outside of these labels – challenging established social structures and beliefs.
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Jenk Oz is a 17-year-old social entrepreneur, public speaker, activist, consultant, and presenter. He's also the founder and CEO of Thred Media, a social enterprise focused on publishing, media, consulting, and production aimed at Gen Zers. He has been featured in over 300 press articles and has received more than 30 awards, including the Digiday Publisher Award, Anthem Award, The Diana Award, British Citizen Youth Award, Top 100 Digital Leaders, Great British Young Entrepreneur, and Progress 1000: Most Influential Person.
Erifili Gounari is the founder and CEO of The Z Link, a global Gen Z-led social media agency that helps brands reach Gen Zers. The Z Link has worked with brands such as Hearst, the United Nations, Deloitte, Everlane, and more, as well as running the Gen Z Club – an online community with over 18,000 members. She is an expert in helping brands reach Gen Z and produces a newsletter called The Digital Native, where The Z Link analyses micro-trends and internet culture. Erifili is also the head of social media at the Silicon Valley-based company SafetyWing.
Joey Levenson is a writer and editor with a wealth of experience across art and culture. This includes working on the editorial team for HERO Magazine and It's Nice That as well as freelance political and economic journalism for Tribune and broader culture journalism for The Face and Dazed. They have conducted countless interviews and have shared their expertise on aesthetic trends with the likes of Facebook, Adobe, and Squarespace.
