The cost of living crisis poses a serious threat to sustainable ambitions as the perception that ‘green’ equals ‘expensive’ may deter cost-conscious shoppers. So, how are people getting creative in the ways they buy and use products sustainably? And how can brands help them in their mission?
Salomé Areias is a PhD fellow in sustainability and consumer awareness at the Center for Environmental and Sustainability Research, and country leader for Fashion Revolution, Portugal. Her research focuses on supply-chain transparency and people acting collectively for climate justice.
Sabrina Faramarzi is an international journalist, trend analyst, and data storyteller. Her work explores patterns across sociocultural phenomena through a future-focused lens, with an interest in new media development and storytelling innovations. Faramarzi has worked and written for publications such as The New York Times, The Guardian, Vogue Business, Wired, and VICE, and has helped brands such as Google, Meta, Airbnb, Lush, Tempur, Regus, and GSK to create relevant content for their audiences. She founded Dust in Translation, a boutique creative storytelling agency helping organisations build and produce innovative, data-driven content and communications strategies.
