Why Indians are embracing local beauty brands
REPORT
20 Feb 2023
Why Indians are embracing local beauty brands

The Indian beauty market has been thriving over the last few years as consumers look back to explore the culture deeply rooted in ancient practices. These have been transformed with the help of modern sciences to create transparently formulated products that are inclusive and diverse.

Trishang Shetty

Trishang Shetty is a beauty creator. After working in influencer marketing for three years and servicing various beauty brands he now creates content full-time on Instagram and YouTube. He has been a skincare and make-up enthusiast since his late teens and was been featured in ITP’s ‘top 10 men influencers to be followed’ in 2023.

Sanika Chitnis

Sanika Chitnis is a full-time beauty enthusiast. Turning this passion into a profession, she works with beauty and skincare brands to build an identity and master their visual and design communication.

Pari Bajoria

Pari Bajoria is a trend forecaster, cultural strategist, editor, and writer, with a background in fashion and lifestyle. She uses her skills to analyse global markets and tap into human behaviour through cultural research and is passionate about helping businesses stay ahead of the curve by analysing key trends and translating them into actionable insights. She believes that understanding cultural forces and using trends to foster positive changes is of utmost importance.