In the face of economic crisis and climate change, Gen Zers are turning to canned food to save on their weekly shop. Driven by an appetite for novel food experiences and sustainable everyday products, they're embracing TikTok-ready canned brands that deliver flavor, authenticity, and values.
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Kat Kavner is the co-founder and CEO of Heyday Canning Co.
Erifili Gounari is the founder and CEO of The Z Link, a global Gen Z-led social media agency that helps brands reach Gen Zers. The Z Link has worked with brands such as Hearst, the United Nations, Deloitte, Everlane, and more, as well as running the Gen Z Club – an online community with over 18,000 members. She is an expert in helping brands reach Gen Z and produces a newsletter called The Digital Native, where The Z Link analyses micro-trends and internet culture. Erifili is also the head of social media at the Silicon Valley-based company SafetyWing.
Laima Widmer is the vice president of Suzy, a consumer insights platform and market research software.
Dr. Anna Zeide is an associate professor of history and the founding director of the Food Studies Program at Virginia Tech. She’s also the author of Canned: The Rise and Fall of Consumer Confidence in the American Food Industry, exploring the development of the canning industry in the US.
Jessica Dennison is the founder and chef at Elliott’s restaurant and the author of the Tin Can Magic cookbook featuring canned food recipes.
Lisa Harris is a senior editor with over 10 years experience leading some of the UK's biggest food and recipe websites. She writes food and travel features for print and online publications including The Independent, Stylist, The Sunday Times, Time Out, Mr & Mrs Smith, Sainsbury's Magazine, Food and Travel, Fire & Knives, The Liberal, and Waitrose Kitchen.
Alexandra Hayes is a food and drink consultant who specialises in bespoke food trends and consumer insight. Her work supports the biggest food producers, retailers, and hospitality brands in the UK.
