Ana Estrougo is the founder of second-hand kidswear community and marketplace, The Octopus Club. She’s devoted to breaking the stigma that second-hand means second best.

Charlotte Morley is the CEO and founder of kidswear rental brand thelittleloop. Described as ‘the UK’s first shared wardrobe for kids’, Morley founded thelittleloop while working as the head of digital product at Notonthehighstreet before leaving her role to build her business full-time.

Jess Stebbings is a stylist and the creative director of kids’ vintage brand RURU. In her 15 years of styling she has worked with the likes of Gucci, Selfridges, Farfetch, Adidas, and Vogue, as well as many high-street and advertising clients.

Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.