Why young adults are obsessed with collectible figurines

©Sonny Angel (2023)

REPORT

1 Jun 2023

From Sonny Angels to Sylvanian Families, a growing number of young adults are buying figurines that evoke a sense of escapism and nostalgia. How is this old-fashioned hobby helping them heal their inner child? And what can brands learn from the communities springing up around collectible culture?

Sectors
Toys and hobbiesTV, film, and social media video
Locations
United StatesUnited Kingdom
Generations
Gen Y (born 1982-1996)Gen Z (born 1997-2010)

Noel McDermott

Noel McDermott is a London-based psychotherapist with over 25 years of experience. He specialises in evidence-based practice and addiction recovery. His company, Mental Health Works, provides community while aiding people with their mental health. He is also the host of the mental health podcast The Wellbeing Show.

Shirley Mueller

Shirley Mueller is a neuroscientist and psychiatrist who specialises in the psychology of collecting. She is the author of Inside the Head of a Collector: Neurological Forces at Play. Alongside her scholarship, Mueller is an internationally known collector and expert in Chinese porcelain.

Genelle Levy

Genelle Levy is a writer and journalist who covers art, culture, and social issues. Her work has appeared in USA Today, Global News, and The Canadian Media Guild.

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