‘Eat the rich’ content is on the rise in response to the current capitalist system that sees a small percentage of people enjoying the vast majority of the wealth. What’s driving the popularity of this trend? How can brands make the most of young people’s craving for anti-capitalist entertainment?
J’aimee Skippon-Volke is the director of the Byron Bay International Film Festival, highly regarded for its cutting-edge curation and development of diverse programs of thought-provoking films and events. A leading figure in Australia’s XR space, she curates and activates large-scale VR exhibitions and sessions for both the Byron Bay International Film Festival and other festivals, conferences, and events.
Estelle Keeber is one of the UK’s leading Instagram experts, a motivational speaker, and a best-selling author. Featured in Psychologies, Forbes, and Happiful Magazine, she has a passion for using social media for positive change.
Glenn Ginsburg is president at QYOU Media, whose client portfolio includes Universal Pictures, 20th Century Fox, Sony Pictures, DreamWorks, Warner Brothers, and other leading entertainment companies. Under Ginsburg’s leadership, QYOU has become the foremost authority on brand engagement on the popular short-form entertainment platform TikTok.
Meg Walters is a UK-based freelance writer who specialises in entertainment and pop culture. She has written for publications including GQ, Glamour, Stylist, Refinery29, The Daily Beast, Vulture, and others. She specialises in covering how film and TV shift alongside larger cultural trends and generational culture gaps.
