How functional fragrances are revolutionising wellness

©The Nue Co. | Facebook (2022)

REPORT

14 Jun 2023

Combining cutting-edge tech with state-of-the-art science and an entrepreneurial mindset, a new cohort of start-ups is offering an array of functional fragrances with the promise to revamp people’s wellbeing. How can brands tap into these shifting attitudes among consumers?

Sectors
BeautyFragrance
Locations
United StatesUnited Kingdom

Ruth Mastenbroek

Ruth Mastenbroek is a classically trained master perfumer who launched her first fragrance in 2010.

Beckielou Brown

Beckielou Brown is a perfume creator and the co-founder of Altra Profuture.

Marianne Eloise

Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, The New York Times, Courier, Dazed, Vulture, i-D, The Guardian, and Mic.

Being+

macro behaviour·
LAST UPDATED 10 Jul 2024

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....