Words like ‘mother’, ‘daddy’, and ‘babygirl’ are used to claim certain stars and characters, marking a sense of profound connection between fan and actor, as well as fellow fans online. How can brands using this terminology in their marketing remain sensitive to the origins of these terms?
Dr. Phoenix CS Andrews is a writer and researcher, specialising in politics, fandom, and internet cultures from conspiracy theories and radicalisation to TikTok and data privacy. He has written for a range of popular publications, including The Times, Independent, Slate, New Statesman, and Prospect magazine, alongside academic articles and book chapters. His book about fandom in politics, I Heart Politics: Why Fandom Explains What’s Really Going On, will be published by Atlantic Books in 2024.
Nick Cherryman is an ESRC fully-funded queer scholar and activist working at the intersections between queer, feminist, and drag theory. They have an MA in gender, sexuality, and culture from the University of Manchester, and an MA in social science research from the University of Warwick. They are currently working on their PhD looking at drag performance, using auto/theory, auto/ethnography, and queer theory as a way of exploring the potential in drag performance.
Jasmine Valentine is a writer on internet culture who has published an essay on ‘Mothers’.
Meg Walters is a UK-based freelance writer who specialises in entertainment and pop culture. She has written for publications including GQ, Glamour, Stylist, Refinery29, The Daily Beast, Vulture, and others. She specialises in covering how film and TV shift alongside larger cultural trends and generational culture gaps.