Do American Gen Zers care about cars?

©Elijah O'Donnell (2018)

REPORT

14 Jul 2023

Driving has been a core part of America’s global image for decades, with car ownership regarded as an aspirational goal. But is Gen Z as invested in autos as previous generations? We spoke to six young drivers about their anxieties at the wheel and what jump-starts their love for cars.

Riani Kenyon

Riani Kenyon is a caffeinated Zillennial who is hopelessly addicted to The Sims 4 and binge-watches her latest anime obsession when she’s not busy bopping to early 2000’s K-pop. Beyond being a nerd, she has worked on initiatives for the UN Academic Impact and the UK Model WHO, and also explored politics while interning at the House of Commons.

Sustainable Solutions

macro behaviour·
LAST UPDATED 30 Jan 2024

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...