Ganesh Prabhu is a professor of strategy at the Indian Institute of Management, Bengaluru (IIM-B). His key areas of research and teaching are product innovation, strategic management, and entrepreneurship.

Harish Bijoor is a brand and business strategist. He runs a boutique-consulting outfit, Harish Bijoor Consults Inc. He is based in Bengaluru, India.

Arnika Thakur is a New Delhi-based independent journalist. She has written about businesses across sectors like finance, hospitality, start-ups, and technology. She has worked at Reuters and was previously the digital editor of Fortune India. Her stories have explored the intersection of technology and society, latest developments in fintech, role of women in business, and issues of sustainability. She has a master's degree in English literature and has occasionally written about fashion, books, art, and culture. She is also the co-founder and editor of women's health and wellness platform Femoai.com.