Gregg Witt is a senior marketing strategist, youth, and creator specialist, best-selling author of The Gen Z Frequency (2018) and youth brand builder with over 25 years of experience. He helps co-create relevant brands, products, campaigns, and experiences that impact change, drive business growth, and resonate with young people and niche audiences.

Rayyan Ahmed is the CEO of Rayze Consulting, a Gen Z consulting company that helps brands better understand, engage, and market to Gen Z. Rayze has helped many companies, including some Fortune 500s, better incorporate Gen Z into their business.

Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.