John Firth is a behavioural analyst at Canvas8. He holds a master’s degree in research methods and previously studied sociology. When not working, he can be found galavanting around London pubs with friends while trying to informally promote rugby league to anyone willing to listen.

Gen Y (born 1982-1996)

Careers

DJS Research

Starling Bank

People Management

While flexibility remains the top priority among employees, financial pressures and the cost-of-living crisis are driving many to compromise on their work-life balance. Canvas8 spoke to seven British Gen Yers about the expectations, strategies, and challenges in their careers.