Ellie Howard is a writer and researcher. A graduate of the University of Manchester and University College London, she writes about material and visual culture. She works for LA-based publisher Atelier Éditions, while contributing to the BBC, 

People expect products and services that feel made for them

Personal Worlds

People are looking for belonging in exclusivity 

Insider Status

Lauren Macdonald is a Canadian author of 

 (2023), and the designer and director of the textiles studio, Working Cloth.

Emily Shaw is an interior designer and content creator at @emilyrayna. YouTube (677,000), Instagram (434,000), and TikTok (6 million).

Micol Zanzuri is an interior designer and style influencer at Fashion Attack. YouTube (73,600), Instagram (48,300) and TikTok (89,200).

United States

Home and Relationships

Home and garden

Interview with Lauren Macdonald conducted by the author

Pinterest Predicts

WSGN

YPulse

PR Newswire

Interview with Emily Shaw conducted by the author

HIRI

Mintel

Interview with Micol Zanzuri conducted by the author

Trendbible

Instagram

Gartner

Oliver Wyman

TikTok

The Spruce

The Guardian

Salesforce

Impero

Despite greater instability and economic uncertainty, young Americans are choosing to invest in their homes. Limited funds are no match for their creativity, as DIY and homecraft are booming among Gen Z digital communities who are increasingly opting for unique interiors and handmade homewares.