Why are young Americans so invested in homewares?

©IKEA | 2023

REPORT

23 Aug 2023

Despite greater instability and economic uncertainty, young Americans are choosing to invest in their homes. Limited funds are no match for their creativity, as DIY and homecraft are booming among Gen Z digital communities who are increasingly opting for unique interiors and handmade homewares.

Sectors
Home and RelationshipsHome and garden
Location
United States

Lauren Macdonald

Lauren Macdonald is a Canadian author of In Pursuit of Color (2023), and the designer and director of the textiles studio, Working Cloth.

Emily Shaw

Emily Shaw is an interior designer and content creator at @emilyrayna. YouTube (677,000), Instagram (434,000), and TikTok (6 million).

Micol Zanzuri

Micol Zanzuri is an interior designer and style influencer at Fashion Attack. YouTube (73,600), Instagram (48,300) and TikTok (89,200).

Ellie Howard

Ellie Howard is a writer and researcher. A graduate of the University of Manchester and University College London, she writes about material and visual culture. She works for LA-based publisher Atelier Éditions, while contributing to the BBC, Creative Review, British Journal of Photography, and Wallpaper* among others.

Insider Status

macro behaviour·
LAST UPDATED 4 Jun 2024

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...