2024 Expert Outlook on Money
REPORT
19 Sep 2023
2024 Expert Outlook on Money

How is inflation reshaping perceptions of value? Can brands respond to shifting financial attitudes? Why are young people rejecting traditional economic incentives? In this part of the 2024 Expert Outlook, we speak to three experts about how people are navigating global financial uncertainty.

Meg Elkins

Meg Elkins is a behavioural and applied economist with research interests in both societal and cultural economics. Her research links economic impacts and how our information biases impact decision-making. Meg is a member of the Behavioural Business Lab and the Centre for International Development. She is a regular commentator for TV, radio, and print on behavioural issues and decision-making processes.

Bola Sol

Bola Sol is a business analyst and finance graduate. She founded the finance platform Refined Currency in 2015 and launched Rich Girl Chronicles, a personal finance accountability group for women, in 2018.

Paco de Leon

Paco de Leon is a personal finance expert, the author of Finance for the People: Getting a Grip on Your Finances, and the founder of The Hell Yeah Group.

Stefan Kelly

Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.