The 2023 Generational Snapshot of Gen Z explores the money mindsets this cohort holds amid financial instability, why they are rejecting conventional life milestones and forging unique paths into adulthood, and how they’re combining digital and IRL socialising to form rewarding relationships.
- Sector
- Location Global
- Generation
Holly Friend is a futurist, writer, and cultural strategist uncovering anomalies in consumer behaviour and global culture — with a keen focus on Gen Z. She helps world-leading brands — from Amazon to Nike, Bumble to Google — to leverage trends through research, consultancy, and workshops. She has been quoted as a futures expert by Dazed, The Guardian, and The Times, and has presented at industry events around the globe. She was named one of Significant Insights' 30 Under 30 in 2021.
Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.
