Gen Zers are taking over megastars like Taylor Swift and Beyoncé’s world tours with thought-through concert outfits where DIY and hyper-niche-style aesthetics reign supreme. How can brands create opportunities for collaboration and content creation to tap into this fashion movement?
Katie Ramsingh is a fashion copywriter for independent brands that want to target the Gen Z and Y market. She has been working in the industry for nearly ten years and has written words for Louis Vuitton, Tommy Hilfiger, Harvey Nichols, Dove, The Body Shop, and Farfetch, to name but a few. She now works mostly with indie brands and start-ups (think Minga London, By Megan Crosby, and July Child), helping them to use a unique brand voice to create a community of loyal customers.
Lara Tutton is a sustainable fashion consultant and fashion writer with a special focus on circularity in the industry. Her writing has appeared in Vogue, Stylist, and Net-A-Porter, and she has also worked for the British Fashion Council.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.