Jules Terpak on the future of parasocial relationships
REPORT
10 Nov 2023
Jules Terpak on the future of parasocial relationships

Will retail be redefined by avatar-first product discovery? And how will these digital versions of celebrities impact our relationships with the actual humans themselves? Canvas8 spoke to Jules Terpak, a content creator focused on tech and digital culture, about the future of parasocial comms.

Jules Terpak

A commentary-based content creator with an audience of over 220,000 on TikTok, Jules Terpak's platform is aimed at uplifting discussions about the future of media, tech, education, and work culture. She has worked with start-ups and Fortune 500 companies to help position their digital strategies and better understand the future of social media. She is a Commence 2030 Fellow's Choice Honoree for Civics Unplugged, a nonpartisan social enterprise that empowers Gen Z leaders to build a better future for humanity.

India Doyle

India Doyle is editorial director at Canvas8, helping brands to understand culture and their place in it. She leads a global editorial team to deliver strategic, actionable insights that keep Canvas8 members in tune with their audience. With over 10 years of experience as a culture and fashion journalist, India has contributed to the likes of SHOWStudio, Dazed and Confused, ekathimerini, Wonderland, and Dapper Dan magazine.