Sneakerheads’ interests are evolving, shifting from merely collecting to prioritising sustainability and uniqueness. Many are drawn to limited-edition releases that tell a story or support a cause – while others ignore them altogether. How can brands respond to sneaker fans’ changing preferences?
Angelee Kholia is a creative editor at a luxury streetwear publication and the founder of her own zine, Sheaker, the only women's sneaker magazine in the world. With a passion for sneakers, fashion, art, and design, her written work often revolves around what's hot in British contemporary culture, interviewing creative heavyweights and emerging talent.
Tim Beumers has been involved in various subcultures that are connected to sneakers since 1990 – from skateboarding to graffiti and music to sneakerhead culture. He's active in all these subcultures and is aware of the history, the here and now, and the future of the industry. He's also half of the YouTube show Sneakerjagers: De Grote Tim & Tom Sneaker Show and contributes to Sneakerness, a European sneaker convention.
Maartje van den Hurk is a freelance qualitative consumer researcher and brand strategist specialising in culture and lifestyle. She has worked for many brands such as Nike, Jordan, Reebok, and Timberland. She’s also a women’s sneaker consultant and co-created the female sneaker platform Queens and Sneakers, where she hosts sneaker link-ups.