Why are older generations returning to renting?
REPORT
23 Nov 2023
Why are older generations returning to renting?

Societal shifts surrounding major life milestones have affected the housing market and it’s impacting all generations – from Gen Z to Boomers. And with many over-60s joining ‘Generation Rent’, what can brands and businesses do to accommodate an ageing population at home?

Elizabeth Buko

Elizabeth Buko is an author, speaker, financial coach, and the founder of Wealth From Little, a financial coaching service that focuses on helping high-achieving professionals and entrepreneurs learn to manage their money better. Through her online coaching programme, she has helped hundreds of women eliminate tens of thousands in personal debt, start investing towards their financial goals, grow their net worth, and let go of deep personal beliefs that limit them financially.

Aziz Sunderji

Aziz Sunderji is the research director for Home Economics, a real estate consulting firm. Having spent 14 years in strategy research at Barclays Investment Bank, and formerly reporting at The Wall Street Journal, Sunderji now produces data visualisation and analysis on the US housing market and writes for publications such as the Financial Times.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.