How old web aesthetics are agitating current algorithms
REPORT
13 Dec 2023
How old web aesthetics are agitating current algorithms

As the tensions between consumer behaviour and the hyper-nichification of social media’s algorithms reach peak tensions, many digital users want platforms and online communities that echo the internet of their youth. How can brands deliver messaging that is free of hyper-focused and targeted topics?

Skylar Mitchell

Skylar Mitchell is a social editor at Them magazine. After working at CNN across live production and digital teams, she completed a master’s in global thought at Columbia University, where she researched digital media consumption trends. Her breaking news and political reporting background is a buttress for additional work in the art, fashion, and design spaces that inform her queries about the aesthetic economy.

Christian Perrins

Christian Perrins is the head of strategy at Waste Creative, a fan-first creative agency. With 16 years’ experience in creative strategy, he began his career in the infancy of ‘online PR’ for movie clients like Universal, Paramount, Disney, and 20th Century Fox, then watched, learned, and evolved as it became social media.

Alexandra Hildreth

Alexandra Hildreth is a New York-based freelance fashion journalist and producer who produces fashion commentary via her TikTok channel and a bi-weekly Substack. Hildreth is particularly interested in the academic side of fashion criticism and its subsequent cultural impact.