How can parents equip Gen Alpha with practical skills?
REPORT
20 Dec 2023
How can parents equip Gen Alpha with practical skills?

Gen Alphas are learning practical skills in ways never seen before; screen time and nature immersion are both looked upon by parents as valuable guides. Through innovative programs and campaigns, brands can equip this influential generation with the skills they need to build a brighter future.

Eve Gardiner Black

Eve Gardiner Black is a freelance trend forecaster and designer based in Berlin, Germany. With a background in material design, her foresight practice spans multiple industries, exploring what the future holds for fashion, home and interiors, textiles, education, and family dynamics. Working with clients to define Gen Alpha-specific trends, her child-centric research showcases the future of the next generation, from education and pocket money spending to their toys/games and career paths.


Erifili Gounari

Erifili Gounari is the founder and CEO of The Z Link, a global Gen Z-led social media agency that helps brands reach Gen Zers. The Z Link has worked with brands such as Hearst, the United Nations, Deloitte, Everlane, and more, as well as running the Gen Z Club – an online community with over 18,000 members. She is an expert in helping brands reach Gen Z and produces a newsletter called The Digital Native, where The Z Link analyses micro-trends and internet culture. Erifili is also the head of social media at the Silicon Valley-based company SafetyWing.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.