The dawn of a digital driving era in the UK

©onto, 2024

REPORT

4 Jan 2024

EVs are reshaping UK car culture, moving from nostalgia to digital integration. Rapid tech advances lead to obsolescence concerns while shifting ownership models and advanced in-car features redefine the driving experience and consumer relationships. How can brands fuel loyalty in this dynamic era?

Sectors
Getting AroundTechnology
Location
United Kingdom

Alexander Edwards

Alexander Edwards is president of Strategic Vision, a research-based consultancy in San Diego, California, that helps companies understand human behaviour and decision-making patterns.

Thomas Kueber

Thomas Kueber co-founded Futur2 Studio in Berlin, Germany – a design practice focusing on strategic foresight.

Andreas Wegner

Andreas Wegner co-founded Futur2 Studio in Berlin, Germany – a design practice focusing on strategic foresight.

Alice Sweitzer

Alice Sweitzer is an independent cultural strategist based in Berlin and New York City.

Compulsive Convenience

macro behaviour·
LAST UPDATED 1 May 2024

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

macro behaviour·
LAST UPDATED 30 Jan 2024

Sustainable Solutions

macro behaviour·
LAST UPDATED 30 Jan 2024

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...