Dupes have been dominating every industry at the moment. The allure of finding a ‘dupe’ lies in obtaining a lower-priced item and discovering an alternative that offers comparable quality and value. How can brands take advantage of the dupe culture rather than being threatened by it?
Jeanel Alvarado is the founder and CEO of RETAILBOSS. With 15 years of experience in the retail industry, including expertise in marketing, operations, merchandising, buying, shopping, and technology, Jeanel has worked on retail consulting projects for major retailers, independent brands, shopping centers, and real estate companies, giving her vast insight into retail.
Abduraouph Kamaar is the managing director of De Beer Attorneys, a leading intellectual property law firm based in South Africa. He is a seasoned intellectual property law attorney who specialises in intellectual property litigation and trademark law.
Lisa Richards is a nutritionist and creator of The Candida Diet, an eating regimen based around low-sugar, anti-inflammatory foods.
Meehika Barua is a freelance journalist covering lifestyle, social issues and culture. She has written for Vogue, Cosmopolitan, The Guardian, The Washington Post, Tatler, The Spectator, Glamour, Business Insider, Elle, The Independent, Allure, Al Jazeera, Harper's Bazaar, Grazia, among other publications. She has been nominated for various awards such as the Journalist of the Year award for Asian Media and The Rising Stars Global Award for achievement. She won the Journalism Now Scholar competition by Thomson Reuters in 2018.