Alice Sweitzer is an independent cultural strategist based in Berlin and New York City.

Jos de Groot is the CEO of Vegan Junk Food Bar, an award-winning concept that’s on a mission to create a positive impact on animal, environmental, and human welfare.

Sonia Wong is a seasoned marketer and entrepreneur, currently based in Singapore. She created Little Ones, Shanghai’s first fresh, organic baby food delivery brand. Today, she works on venture building, brand management, go to market, and trend consulting in food and wellness verticals.

Andrea Basuntiis a semiotics expert and founder of cultural insight agency Meaning Agency.

Global

Eating and Drinking

Exberry

FMCG Gurus

Flavour Journal

Ingredion

Grandview Research

McKinsey and Co

Interview with Sonia Wong conducted by author

Researchgate

Interview with Jos de Groot conducted by author

Interview with Andrea Basunti conducted by author

PR Newswire

Food Dive

Amid greater demand for healthier, more sustainable foods, the use of vibrant natural colourants has exploded. But having grown up in the era of e-numbers and fluoro junk food, how do consumers view this kaleidoscopic shift? And how can brands align with shifting consumer preferences?