Inside the influencer-ification of Indonesian politics
REPORT
6 Feb 2024
Inside the influencer-ification of Indonesian politics

Social media has long been a part of Indonesian politics, but the campaigning season for the 2024 election saw presidential candidates establishing social media personas and working closer with influencers. What’s going on, and what can brands learn from this shift towards online campaigning?

Arfianto Purbolaksono

Arfianto Purbolaksono is the Research and Program Manager of The Indonesian Institute (TII), Center for Public Policy Research – a non-profit institution founded by a group of young activists and intellectuals. His research interests lie in issues regarding public policy, democracy, defence, human rights, and digital politics.

Noory Okthariza

Noory Okthariza is a researcher at the Jakarta-based think tank, Centre for Strategic and International Studies (CSIS), Indonesia – with a particular focus on the issues of party politics, election, and political Islam. He has been published in the Asian Journal of Comparative Politics, Bulletin of Indonesian Economic Studies, Indonesian Quarterly, Palgrave Macmillan, and Routledge.

Gabriela Caeli Sumampow

Gabriela Caeli Sumampow is a media producer and freelance writer based in Melbourne and Jakarta, focusing on social media, internet trends, culture, Gen Z, the arts, and entertainment. She has written for a number of publications, including VICE Asia, VICE Australia, Beat Magazine, and RMIT ABC Fact Check.