In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

Southeast Asian fandoms are independently organising events and activities to support their favourites. Still, brands could consider their significant desire for human connection by aligning with supporters' values and creating well-crafted narratives and collaborations with celebrities.

As people look for ways to escape a grim reality, comfy, cosy, and welcoming multimedia fandoms are becoming their safe haven. Gone are the days of exclusionary gatekeeping – instead, people are immersing themselves in and expressing their superfandom through active cultural participation that often bridges sectors.

Swiftogeddon is a club night devoted to playing Taylor Swift tracks, with Swifties attending in costume to complete the Eras Tour atmosphere as they bring digital fandom IRL. As fans seek ways to come together offline, how are personalised, hyper-specific experiences helping them build community?

International content on major streaming platforms has ushered in a new era of cross-cultural entertainment – unlocking new markets, fostering digital communities, and boosting the demand for diverse media. Social media has further fuelled this cultural exchange, creating fandoms eager to explore music, film, and TV from around the world, regardless of any language barriers.