How hormonal health content is misleading women
REPORT
14 Feb 2024
How hormonal health content is misleading women

From puberty to perimenopause, hormonal changes affect all aspects of life – particularly for women. Understanding personal cycles helps with all kinds of endocrine experiences, but information is scarce, with Gen Z and Y seeing misleading content on TikTok. How can brands and businesses help?

Polly Watson

Dr. Polly Watson is a board-certified OB-GYN who has additional training in menopausal medicine, sexual medicine and functional medicine from the North American Menopause Society and the Institute for Functional Medicine. In 2019, Watson left her job as an employed physician with a large organisation and founded Hormone Wellness MD to better address women’s health and show women how to reclaim their power over it.

Ghazala Aziz-Scott

Dr. Ghazala Aziz-Scott is the clinical lead doctor for the Marion Gluck Clinic and provides expertise in integrative women's health, bioidentical hormone balancing, and Functional Medicine. Dr. Ghazala uses the functional approach to treat a range of hormonal conditions, such as perimenopause, menopause, PCOS, endometriosis, PMS/PMDD, adrenal fatigue, and andropause.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.