South Korea has produced some of the world’s most famous esports stars. But in the age of streaming, the nature of celebrity in the gaming world can vary, with content creators and fans joining the fray. What can competitive and non-competitive gamers teach about building a thriving fanbase?
Dr. Jenna Drenten is an associate professor of marketing at Loyola University Chicago and serves as associate editor at the Journal of Advertising Research. Her work focuses on internet discourses, influencer marketing, celebrity branding, pop culture, feminism, gender, social media platforms, monetisation, memes, and more. Her research has been published in over 20 leading academic journals, and her expertise has been featured in several media outlets, including The Washington Post, Financial Times, and BBC.
Professor Andy Miah, PhD (@andymiah), is Chair of Science Communication and Future Media at the University of Salford. Author of 10 books and over 150 academic articles, Professor Miah has been at the forefront of debates about how humanity is moving beyond conventional evolutionary processes and towards evolution by technology. His recent works have focused on artificial intelligence, esports, digital health, and the metaverse. Prof Miah has also been interviewed and written for media around the world, including The Washington Post, The Guardian, The Independent, and The Times. He has given over 300 major invited conference presentations over the last decade, at which he is often invited to speak about the future.
Evan E. Lambert is a journalist, travel writer, essayist, and short fiction writer with bylines at Thought Catalog, Business Insider, Mic, People, Queerty, BuzzFeed, Going, The Discoverer, and many more. You can check out his other work at https://evanlambert.journoportfolio.com/.
