Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, 

People expect products and services that feel made for them

Personal Worlds

Darren Clunie is the co-founder and director of 

United Kingdom

Home and Relationships

UK Pet Food

Wamiz

Cision

Interview with Harry Bremner conducted by the author

Adroit

Pets Mag

Forbes

Interview with Darren Clunie conducted by the author

The Evening Standard

City AM

Pet Product Marketing

New Food Magazine

Michigan State University

National Center for Biotech Information

Office for National Statistics

United Nations

Social Market Foundation

Brits are spending more on their pets than ever, splashing out on premium, ‘human-grade’ food that can set them back thousands of pounds. What’s behind this increase in pampering and spending? And what can brands learn from bougie pet parents who want nothing but the best for their pet pals?