J'Nae Phillips is a Senior Insights Editor at Canvas8. After an early career working in fashion and media, her passion for culture and journalism grew and she made the transition to writing and editing full-time. She specialises in fashion, trends, cultural shifts and all of the good stuff that gets people talking.

People expect products and services that feel made for them

Personal Worlds

Experience Hunters

People are getting creative with inspiration from past eras 

Nostalgia Reimagined 

Bubble Tea Kristin is a bubble tea expert and consultant who guides and mentors new businesses in the field. She founded one of the first award-winning boba shops in the UK and has mentored clients all over world, from small mom-and-pop shops to large chain businesses. Always on the cutting edge of boba drinks, flavours, types, and styles, Kristin is even able to create bespoke best-selling recipes and full new menus. On her YouTube channel, Bubble Tea Kristin, she shares advice and recipes free of charge, currently with over 14,000 subscribers and growing.

United States

Eating and Drinking

Study Finds

Taste Cooking

Statista

Interview with Kristin McCoy-Ward conducted by the author

SFGate

Tea Association of the USA

SilverTips Tea

World Tea News

Tea and Coffee Trade Journal

Canvas8

Evolving tea traditions, modern experiences, and a cultural shift have ushered in a new era on the American tea scene. As people explore rituals that blend Eastern heritage with Western vibes and influencers elevate tea to a lifestyle choice, a community of tea connoisseurs is being nurtured.