How China’s bookstores are evolving experiential retail
REPORT
23 May 2024
How China’s bookstores are evolving experiential retail

Long before the ‘hot girl’ movement propelled reading into the mainstream consciousness, China was already a country filled with bibliophiles. Today, its bookstores are fulfilling a new role, serving as community hubs and brand opportunities to strengthen customer loyalty.

Dianshun Ren

Dianshun Ren is the editor-in-chief of China Publishers Magazine and a researcher at Zhongnan Media Industry Research Institute. He holds a Ph.D. in media economics from the Renmin University of China and served as a postdoctoral fellow in new media at Peking University. Ren’s research focuses on the publishing industry, digital publishing, and new media fields as he strives to promote the integrated development of the publishing industry, academia, and research.

Tom Griffiths

Tom Griffiths is the managing director at Stink Studios in China, a creative advertising and digital experience company. Throughout his career, Griffiths has worked with some of the world’s most recognisable brands in the fashion, luxury, and travel sectors, helping them reach Western and Chinese consumers and tourists. He has also been involved in the publishing industry, having worked in bookshops in New Zealand and the UK.

Angel Martinez

Manila-based culture writer, consumer researcher, and content strategist, Angel Martinez runs a weekly column with PhilSTAR Life, where she initiates conversations around Gen Z behaviours and issues. Her pieces on identity, the internet, and their intersections have been published in Vice, i-D, Vox, Dazed, and Business Insider, and commissioned by think-tanks including Crowd DNA and Forge Futures. Outside of work, she can be found reading her book of the week in any cafe that serves iced matcha lattes.