South Korean style is going global. What do locals think is cool?
REPORT
29 May 2024
South Korean style is going global. What do locals think is cool?

In South Korea, where wealth (or at least the look of it) is a priority, looking stylish is a lifestyle staple. Offerings range from contemporary brands to street style, luxury shopping, and more. As working habits continue to adapt post-pandemic, what does the future of Korean fashion look like?

Thufailah Hidemi

Thufailah Hidemi is a social media specialist at Private Eyes, a curated second-hand designer boutique. Hidemi has always stayed in tune with trends in the industry as she graduated with a fashion marketing degree from LaSalle College, Jakarta.

Vanya Harapan

Vanya Harapan is a fashion journalist, stylist, and a PR-marketing executive at TIME International. Vanya’s background in graphic design and fashion business has allowed her to approach multidisciplinary creative directions for years now – working with various luxury tier markets in the industry.

Felicia Melody

Melody is a writer based in Jakarta, Indonesia. With a background in international relations and media, Melody mostly writes about lifestyle, culture, and human interest. Some might say she’s all over the place, but really she’s just everywhere. Their pieces have covered anything from F&B, fashion, beauty, nightlife, and others; you can find her work on Vice and The Jakarta Post.