Katherine Song is a Chinese film curator and critic, trendspotter, and cross-cultural communication expert. Her 20 years of hands-on experience have equipped her with a keen understanding of market dynamics and how to effectively translate insights into strategies.

Since joining the Royal Asiatic Society in China in 2019, she has revitalised its film club with a curated selection of films to introduce to her audiences. Her curation encompasses historical background, regional dynamics, economic shifts, and social evolution.

Katherine frequently advises brands in China. Her article commemorating the prominent Chinese Director Chen Jialin was published in the RAS China Journal 2023.

Yaling Jiang is the founder of research and strategy consultancy ApertureChina and the consumer newsletter Following the Yuan. A part-time reporter, Jiang specialises in providing qualitative research, insights, and strategy services for premium overseas brands and financial institutions in the Chinese consumer market. She has also collaborated with various research firms.

Grace Mou (Yu Mou) is a highly creative marketing evangelist with more than 15 years of professional experience in China and Asia, serving international brands worldwide. At present, she is a trendspotter, forecaster, and brand strategist focusing on premium and luxury brands for lifestyle, culture, technology, sustainability, etc.

She started as an English teacher but has moved on to interdisciplinary areas, editing and translating architecture monographs and serving patrons in a vegetarian bistro while working in international marketing agencies, serving local and international brands on insights, design, and strategy. She is now based in Shanghai, China.

In her words, “My past years of ‘mass’ mutation have empowered me to see clarity in complexity with a savvy sense of culture and trends, expanding my horizon and deepening my thinking to help brands defy the odds in this ever-changing business world.”