Marie Adriano has been a brand planning director at a full-service marketing agency for over 30 years. Throughout her career, she has worked with a wide array of clients, including luxury brands and government accounts.

Jeff Li worked as an accounts manager in a digital advertising agency, and is now based in China. He has built a deep understanding of consumer trends and market dynamics over his decade-long career.

Gel Barrientos is a writer with a strong background in digital advertising and content strategy. She consumes K-content on a daily basis and loves to travel, eat, and play tennis.