Andres Zambrano Bravo is a Berlin-based freelance journalist who loves to ask why. He loves puzzles and seeks answers to social phenomena and trends, helping researchers, companies, and artists to also find their voice along the way. When not annoying people with questions, you can find him spinning records in one of Berlin’s smoky venues.

People expect products and services that feel made for them

Personal Worlds

Katherine Koefed is an M.S. nutritionist and health coach focusing on sustainable weight loss, energy & confidence.

Vanessa Rissetto is a registered dietitian and the CEO and co-founder of 

, a revolutionary clinical nutrition care company that was founded in 2020.

Boomers (born 1947-1966)

United States

Eating and Drinking

Forbes

Interview with Kathrine Kofoed conducted by the author

YouGov

Texas Health

Daily Mail

Tridge

Flavorsum

CSUN Today

Stella Rising

Statista

Protected Income

Food Business News

Convenience

SSM – Population Health

Interview with Vanessa Rissetto conducted by the author

Boomers are looking for on-the-go, nutrient-dense, tasty snacks that fit into their hectic lifestyles without compromising their health. They’re also looking for nostalgic flavors that hint at a more permissive era of snacking. Can brands help Boomers to have their cake – and eat it too?