India's streetwear scene is heating up, with homegrown champions fighting hard for space alongside established cult legends from the West. Additionally, post-pandemic comfort clothing is now blending with Gen Z’s fondness for the, if you know, you know (IYKYK) culture to make a potent fashion mix.
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Ekta Rajani is a Mumbai-based stylist and creative advisor, and is passionate about slower living. Formerly the fashion director of Grazia India, she has been a leading voice for sustainability in a world of fashion excess.
Bhavisha Dave is the co-founder of Capsul Collective, India's first multi-brand streetwear platform and culture consultancy. Before launching Capsul, she worked with PUMA for around eight years – first in India and then with teams in Russia, Turkey, and Ukraine. Her introduction to street culture began quite unconsciously in 1994, got amplified in 2013, and exploded in 2015 when she had an opportunity to work with her team on a Russian collab for the PUMA Suede. Her desire to work with the emerging street culture scene in India brought her back home to start Capsul.
Dhvani Solani is an independent writer, editor, and brand strategist who keeps one eye on the cultural developments and changing behaviours unfolding in India and another eye on her puppy. Her essays, profiles, and trend forecasts have appeared in VICE, GQ, Grazia, Harper's Bazaar, and Hindustan Times. She is the co-author of Run! (Hachette India) and helps develop branding, identity, and strategy for clients in the fashion, interiors, F&B, and lifestyle spaces.
