With over two decades of writing experience, Yasmin works with people and organisations from all over the world. She specialises in the non-profit sector, educational institutions, trade unions and government agencies.

Previous work has included news, features, booklets, blog posts, thought leadership pieces, toolkits, copy for infographics, food writing and restaurant reviews.

People expect products and services that feel made for them

Personal Worlds

Germany

Travel and Leisure

Luxury

KPMG

ReiseAnalyse

Statista

Interview with Christian Buer conducted by the author

Mintel

Interview with Christian Böll conducted by the author

MyPostcard

ITB Berlin/Statista

SiteMinder

Interview with Clemens Fisch conducted by the author

CNBC

Horwath HTL

As the travel market improves post-COVID, German luxury travellers want more from their long-haul trips, keen to immerse themselves in local cultures on eco-friendly holidays. Meanwhile, younger, affluent travellers are seeking multi-centre options in unexplored destinations.

Cultivate

Experiences and Sensations

Values and Identity

What do Germans want from luxury long-haul holidays?