Meg Walters is a UK-based freelance writer who specialises in entertainment and pop culture. She has written for publications including 

, Refinery29, The Daily Beast, Vulture, and others. She specialises in covering how film and TV shift alongside larger cultural trends and generational culture gaps.

People expect products and services that feel made for them

Personal Worlds

Megan Watkins is head stylist at online fashion destination SilkFred.

George Patient is the founder and editor of Merch Mates, a pop culture website. He's passionate about entertainment, culture, and all things Disney, Star Wars, and Harry Potter. With a keen eye for the latest trends and a wealth of knowledge gained from his love of cinema, music, tech, and gaming, Patient offers a unique perspective on the world of pop culture. His commentary and insights have earned him features in notable publications such as 

United States

United Kingdom

Fashion and Style

Sports

AM Custom Clothing

Stylist

Hello!

Interview with Megan Watkins conducted by the author

Refinery29

Interview with George Patient conducted by the author

The New York Times

New York Post

eCommerce News

Hypebeast

Long Island Tennis Magazine

LTA Tennis

The Business of Fashion

 and its press tour have inspired a ‘tenniscore’ movement in the fashion world. Tenniscore is one of the biggest fashion trends of the year, but how does it mark a shift in how fashion trends are made? And what does this trend signify about the future of sartorial choices?