M.E. Knox is an independent cultural strategist and researcher based in Berlin.

Alice Sweitzer is an independent cultural strategist based in Berlin and New York City.

People expect brands to rise to society’s challenges

Shared Values

Natalie Fretwell is the CEO of Tabu, a menopause-focused sexual wellness brand.

Monica Molenaar is the co-founder and co-CEO of Alloy Women's Health, which focuses on science-based menopause treatment and relief, offering women accurate information, online medical consultations, and prescription treatment solutions. She's native to New York but resides in the Netherlands. Molenaar has an MBA from Brown University and Stanford. She comes to the solution as the patient who couldn't find care and is revolutionising the system and the treatment options to offer women access to the affordable, convenient, and effective care they deserve.

United States

Health and Fitness

Cuyuna Regional Medical Center

PR Newswire

Interview with Monica Molenaar conducted by the author

Mayo Clinic

Grand View Research

Interview with Natalie Fretwell conducted by the author

MedCity News

The New York Times

Amira

Bank of America

Time

Campaign

Long stigmatized in ‘polite society’, women are finally embracing conversations about menopause. The market for menopause-related wellness and medical care is subsequently poised to make significant gains, but how can brands harness advances in technology and acknowledge new attitudes to aging?