Samantha Onglatco is a freelance journalist from the Philippines specialising in stories about culture, fandom, media, and entertainment.

Life Hackers

People are embracing diverse forms of all-encompassing wellness 

Being+

People expect products and services that feel made for them

Personal Worlds

Chloe is an e-commerce executive at Amorepacific Singapore under the beauty brand Sulwhasoo. She has extensive experience in digital marketing and public relations in the fashion and beauty industry, previously working for Club21 Singapore, Chanel, and LUXASIA.

Denisse is a licensed board dermatologist in the Philippines who practises at Remedy Skin Solutions, a professional dermatological clinic specialising in acne treatments.

South Korea

Republic of Korea

Global

Beauty

Skincare

Beauty providers

The Yonsei Annals

The Korea Times

Seventeen

Cosmetics Business

The Guardian

Korea JoongAng Daily

Marketing-Interactive

Forbes

Interview with Chloe Goh conducted by the author

Beauty Hub

Ling App

Elle India

Interview with Denisse Fernandez conducted by the author

Koreaboo

Harvard Medical Student Review

Banobagi Korean Plastic Surgery

The Echo

Standard Insights

ITVX

The Tweakments Guide

Premium Beauty News

London Evening Standard

Adobo Magazine

Daxue Consulting

AWISEE

Statista

AI Marketing Engineers

Storyly

Food Business News

WARC

Allure

Idols and actors who promote flawless and healthy skin through 10-step routines and effective products dominate South Korea’s beauty industry. In 2024, quick ‘tweakments’ that promise natural results are on the rise. But with fads evolving faster than ever, can K-beauty keep up?

Cultivate

Living Well

Values and Identity

Are ‘tweakments’ the future of K-beauty?