Meg Elkins is a behavioural and applied economist with research interests in both societal and cultural economics. Her research links economic impacts and how our information biases impact decision-making. Meg is a member of the Behavioural Business Lab and the Centre for International Development. She is a regular commentator for TV, radio, and print on behavioural issues and decision-making processes.

David Parfitt specialises in corporate strategy and product development in corporate and insurance wellness and wellbeing across the UK, US, APAC, and European regions.

Eya Apostol is a freelance contributing writer for Canvas8. She’s a BA Communications graduate who mostly spends her free time online alone or with her friends. She’s an avid fan of Korean music, manga, manhwas, Asian beauty, K-dramas, games, and other popular trends. Most of the time, she’s a kid at heart but is an adult by default.