Jacob Cooke is the co-founder and CEO of WPIC Marketing + Technologies, a leading e-commerce and technology consultancy that drives growth for global brands in China, South Korea, Japan, and Southeast Asia. As CEO, Jacob is the driving force behind WPIC’s world-class data tools, e-commerce services, and artificial intelligence technology. Under his leadership, the firm has built out an expansive solution set covering data analytics, e-commerce activations and store management, brand strategy, creative campaigns, merchandising, warehousing, 3PL integrations, and more. Jacob has lived in Beijing since 2003.

Miranda Yuan is marketing strategy manager at TONG, a cross-cultural agency closing the gap between brands and people within and outside China. Her expertise is in consumer market insights, event planning and production, creative content, project management, copywriting, CRM, and social media management.

Grace Mou (Yu Mou) is a highly creative marketing evangelist with more than 15 years of professional experience in China and Asia, serving international brands worldwide. At present, she is a trendspotter, forecaster, and brand strategist focusing on premium and luxury brands for lifestyle, culture, technology, sustainability, etc.

She started as an English teacher but has moved on to interdisciplinary areas, editing and translating architecture monographs and serving patrons in a vegetarian bistro while working in international marketing agencies, serving local and international brands on insights, design, and strategy. She is now based in Shanghai, China.

In her words, “My past years of ‘mass’ mutation have empowered me to see clarity in complexity with a savvy sense of culture and trends, expanding my horizon and deepening my thinking to help brands defy the odds in this ever-changing business world.”