High-profile elections around the world in 2024 are stoking fears about misinformation, making many people wary and distrustful. Canvas8 spoke to political scientist Dr. Emma Hoes to understand how a positive outlook can help navigate uncertainty and how brands can play their part in easing minds.
Dr. Emma Hoes is a research fellow at the University of Zurich’s Department of Political Science, where she is part of the ERC-funded research project ‘Problem Definition in the Digital Democracy’ as well as the Digital Democracy Lab.
Sarah Bores is a Senior Behavioural Analyst at Canvas8. With an MA in Cultural and Critical Studies, a BSc in Psychology and a wealth of experience in qualitative brand and communications research, Sarah has a passion for understanding people, ideas and culture. Outside of work, Sarah can be found either listening to a podcast or daydreaming about snowboarding.