Lee Eun-hee is a Professor of Consumer Studies at Inha University. She was also the former President of the Korean Home Economics Association and Korea Consumer Society.

Suh Yong-gu, PhD, is the dean of the Sookmyung Business School and a professor of marketing at Sookmyung Women’s University in Seoul. He specialises in brand marketing and retail management.

Md. Mukitul Hoque is a PhD candidate in the Interdisciplinary Program of Digital Future Convergence Service at Chonnam National University, Korea. His research spans a range of areas, including crowdfunding, ESG (Environmental, Social, and Governance) criteria, digital finance and digital innovation, consumer behaviour, experiential marketing, and brand management. With a deep interest in the dynamics of pop-up store experiences, he aims to contribute valuable insights to the fields of marketing and consumer studies. Mukitul has presented his work at various academic conferences and is dedicated to exploring innovative marketing strategies that resonate with contemporary consumer preferences. His work emphasises the importance of creating meaningful consumer experiences to enhance brand equity and foster brand loyalty while also integrating sustainable and innovative financial practices.

Kayti Burt is a freelance writer with bylines in TIME, Rolling Stone, the LA Times, Teen Vogue, and Vulture. She specialises in the rise of non-English-language culture in the West and globally.