Riani Kenyon is a caffeinated Zillennial who is hopelessly addicted to The Sims 4 and binge-watches her latest anime obsession when she’s not busy bopping to early 2000’s K-pop. Beyond being a nerd, she has worked on initiatives for the UN Academic Impact and the UK Model WHO, and also explored politics while interning at the House of Commons.


People are interrogating the meaning of gender in a polarised society

Byegender

People expect care and emotional intelligence from brands

Everyday Empathy

Gen Z (born 1997-2010)

United States

Home and Relationships

Los Angeles Times

The Guardian

YouGov

Research conducted by Canvas8

Yahoo! News

Gen Zers are often at the forefront of micro-trends heralding new archetypes of masculinity, from ‘hot rodent men’ to ‘golden retriever boyfriends’. But how are Gen Z men navigating the tricky terrain of shifting masculinity in an increasingly polarized and atomized society?