Diliziya is a cultural marketing consultant for Cherry Blossoms Intercultural Branding, an intercultural branding agency based in Hong Kong and New York. She currently lives in Hong Kong and specialises in guiding Western luxury brands through different countries' markets.

Brett is the managing director at Shanghai-based Common Research, which aims to be a new model research company for uncommon insights. He is an award-winning researcher and calls himself a ‘logician’ who keeps drilling for depths and a de-constructer who decomposes problems and creates the framework of solutions.

Maxwell is a specialised qualitative marketing researcher with 15 years of experience in qualitative marketing research. He has accumulated expertise in understanding consumer behaviours and decoding cultural trends. His research experience covers consumer needs, brand communication, and product innovation, covering industries like automobiles, food and beverage, personal care, IT service, finance, and consumer electronic products.

Grace Mou (Yu Mou) is a highly creative marketing evangelist with more than 15 years of professional experience in China and Asia, serving international brands worldwide. At present, she is a trendspotter, forecaster, and brand strategist focusing on premium and luxury brands for lifestyle, culture, technology, sustainability, etc.

She started as an English teacher but has moved on to interdisciplinary areas, editing and translating architecture monographs and serving patrons in a vegetarian bistro while working in international marketing agencies, serving local and international brands on insights, design, and strategy. She is now based in Shanghai, China.

In her words, “My past years of ‘mass’ mutation have empowered me to see clarity in complexity with a savvy sense of culture and trends, expanding my horizon and deepening my thinking to help brands defy the odds in this ever-changing business world.”